The Brand Building Podcast

In this episode, I share a boots-on-the-ground recap from Klaviyo’s K:BOS in Boston—why the energy mattered, how Klaviyo is evolving from ESP to full CRM, and what operators (brand and agency) need to do right now to win Q4 and 2026.
If you’re a Shopify brand and want a Klaviyo CRM + omnichannel gameplan for Q4 and 2026 (WhatsApp, RCS, direct mail, social capture, AI workflows), click the link below to lear more about my retention audit:
https://youtu.be/A_tywPkNcqY?si=JBA4pc6sy9KBnpHJ
Timestamp guide
00:00 Intro, why K:BOS mattered this year
03:12 High-frequency vs low-frequency operating
07:40 Agencies: creative is table stakes—what’s next actually wins
12:18 Brands’ reality: margins, talent, tool-sprawl
15:09 Klaviyo’s 3 investment pillars (omnichannel, analytics, autonomous)
18:22 Roadmap: Service desk, AI agents, RCS, WhatsApp, Gatsby
25:11 Claude + Klaviyo via MCP (why I’m hyped)
28:45 PostPilot playbook (1% budget, handwritten VIP, fence-sitters)
33:02 Operator dinner: Kona, Copley, partners
37:30 Goals for 2026 + invite to next year’s K:BOS

If you wait until Black Friday to plan Black Friday, you’ve already lost. In this video, I’m handing you the exact BFCM campaign calendar we use at Breadloaf to help our clients crush Q4. 
I’ll walk you through every channel — email, SMS, push, and direct mail — and show you what to send, when to send it, and how to maximize revenue all the way through December. 
Steal my playbook, drop it straight into your calendar, and make this your biggest Q4 yet.
Q4 for September & October: https://www.youtube.com/watch?v=UuZFEFgZM0w 
✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com 
🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02 

Stop waiting until November to win Q4 — the brands that dominate Black Friday and Cyber Monday start in September and October. In this video, I break down the exact playbook we use at Breadloaf to front-load demand, grow your subscriber list, and set your Shopify or CPG brand up for massive Q4 results.
You’ll get actionable tips on:
Budget splits and top-of-funnel strategy
Offers, popups, and subscriber capture
Re-engagement campaigns and sweepstakes
Email deliverability and list hygiene
Omnichannel growth with push and direct mail
KPIs to track so November feels effortless
Make September and October count — watch now and prepare your Q4 for success!
✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com 
🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02 
Prepare for Black Friday 2025: https://www.klaviyo.com/blog/bfcm-marketing-checklist 
 

iOS 26 is here, and it’s changing the game for email and SMS marketing. Your messages could be getting filtered, your tracking stripped, and your campaigns crushed if you don’t adapt. 
In this video, I break down exactly what’s changed, why it matters, and the 5 strategies I’m using to future-proof retention marketing in 2025 and beyond. If you’re serious about keeping your campaigns alive, this one’s for you.
✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com 
🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02 
AI Email Summarizers Video: https://www.youtube.com/watch?v=K-BK0OqOTV8 
 
 

I just got back from the Meta Advertiser Summit in LA, and the message was loud and clear:
If you’re only running a few ads in Q4, you’re leaving money on the table.
In this video, I’m breaking down the exact Q4 creative playbook that Meta wants us to run—hooks, formats, creator strategy, testing cadence, and more. Plus, I’ll share the stats they dropped on stage and give you my 14-day sprint plan so you can execute this right now. Let’s win Q4 together.
✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com 
🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02 

In this episode of The Brand Building Podcast, I share the inside story of a record-breaking campaign that delivered a client’s first million-dollar month—plus a $1M day and even a $1M hour. I'll break down the fundamentals that made this possible. If you’re serious about e-commerce growth, this episode shows how patience, planning, and execution can set new standards for success.

In this episode of the Brand Building Podcast, I breas down my 10-80-10 Method for using AI tools like ChatGPT to supercharge productivity in 2025. Forget the overhyped influencer nonsense—this is a practical framework for agencies, marketers, and operators to streamline workflows, create better copy, scripts, and strategies faster. If you’re not leveraging AI the right way, you’re leaving massive growth on the table.

Texas just changed its SMS marketing laws — and if your DTC brand sends texts to Texas customers, you could face fines of $500–$1,500 per text if you’re not compliant. In this video, I break down the new Texas SMS law (TTCPA), what it means for your email & SMS marketing, and the exact steps you need to take now to stay safe. Don’t risk lawsuits or lost revenue — watch before you hit send.
✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com 
🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02 
Here's How The Free $4,000 Audit Works: https://www.youtube.com/watch?v=A_tywPkNcqY&t=5s 

Yotpo just announced they’re shutting down their Email + SMS platform — and if you’re still on it, your flows, automations, and subscriber list could be gone before Q4 even starts.
In this video, I break down:✅ What Yotpo’s shutdown really means for DTC brands✅ The best alternatives (Klaviyo, Omnisend, Attentive, Sendlane)✅ A step-by-step migration plan to protect your list & deliverability✅ How to avoid losing revenue during the switch
At Bread Loaf, we’ve migrated dozens of brands without losing a single deliverability point. For August, we’re offering free migrations + a retention marketing audit to help you hit Q4 strong.
✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com 
🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02 

In this episode, we sit down with Brandi, founder of Weston Heated Apparel, to hear how she turned a failed textbook business into an 8-figure seasonal brand loved by cold-weather customers across the country. 
From bootstrapping and building strong supplier relationships to launching heated gloves, jackets, and socks — Brandi shares the real story behind her success, her growth strategy, and how she avoids burnout by working with the seasons.
Check out Weston Apparel here: https://www.westonstore.com/ 
Connect with Brandi: https://www.linkedin.com/in/brandicasey/ 
✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com 
🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02