The Brand Building Podcast

The Jewelry Brand That’s Making a Difference (And Actually Affordable) - Starlette

In this episode, I sit down with Timothy Lantz, co-founder of Tendeza Moda and Starlette to talk about his incredible transition from decades in healthcare technology leadership to launching a mission-driven e-commerce jewelry brand. Tim shares his personal journey through burnout, reinvention, and rediscovery of purpose, and how he and his business partner Angela Harris are bringing integrity, sustainability, and emotional connection into the jewelry space. We explore how Starlette is reshaping the demi-fine jewelry market, the power of customer stories, and why every piece of jewelry can represent something bigger than fashion.
Connect with Tim: https://www.linkedin.com/in/tlantz/ 
Check out Starlette: https://www.starlettegalleria.com/?srsltid=AfmBOorbSZMnwmZuEf3OFE3jPBT9H9sNjRlQ0aI97SGKqtvZ5UcvwY0J 
✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com 
🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02 

From Poverty in Guatemala to Coffee Empire: Geovanni’s Incredible American Dream [Leiva's Coffee]

In this episode, I sit down with Giovanni, founder of Leiva’s Coffee, who went from growing up in poverty on a Guatemalan coffee farm to building a vertically integrated coffee brand here in the U.S.
His story is wild—he came to America with just $20, no English, and a mission to break the cycle of poverty. Now, he’s creating jobs, funding education back home, and showing how a coffee business can change lives.
We talk about:
- How he launched his brand out of a garage
- The dark side of the coffee supply chain
- Why vertical integration matters
And how faith, grit, and purpose built the foundation for Leiva’s Coffee
This one hit deep. Hope it inspires you like it did me.
Leiva's Coffee: https://www.leivascoffee.com/?srsltid=AfmBOopD_S0bLxOQvXzwg_H3MWYKBC770pf_JY9r_jzxXAnGwlUOlS5b  
Geo's Instagram: https://www.instagram.com/geovannileiva/ 
Leiva Coffee Instagram: https://www.instagram.com/leivascoffee/ 
✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com 
🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02 

Evidence-Based Muscle Growth Is the Future — RP Strength: Nick Shaw

In this episode, I talk with Nick Shaw, co-founder of RP Strength (Renaissance Periodization), about how he turned a passion for fitness coaching into one of the most trusted names in evidence-based training. Nick shares the story behind RP’s explosive growth—from early days as a personal trainer to building a global brand through digital fitness products, Instagram marketing, and a best-selling fitness coaching app.
We dive into key topics like:
- How to grow a fitness business online
- Why evidence-based coaching stands out in today’s industry
- Using social media to build authority and attract clients
- The evolution of RP Strength’s macro templates, ebooks, and apps
Subscribe to: https://www.youtube.com/@RenaissancePeriodization  Check out Nick: https://www.instagram.com/nick.shaw.rp/ Check out RP Strength: https://www.instagram.com/rpstrength/ 
✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com 
🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02 

What It Really Takes to Survive in Fashion & Creative Commerce Today: Latif Hamilton - SpiritHoods

Latif Hamilton shares his wild entrepreneurial journey—from knocking doors in construction sales to co-founding SpiritHoods, the iconic animal-inspired fashion brand. We dive deep into creative marketing, surviving knockoffs, launching with zero production, and building impact-driven brands that emotionally connect with audiences.
✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com 
🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02 
Connect with Latif:
- https://www.growthoperative.com/ - https://www.spirithoods.com/ 

Scale Your Shopify Brand with This 4-Month Direct Mail Plan

Direct mail isn't dead — it's your brand's next unfair advantage. In this masterclass, I share a 4-month direct mail roadmap for Shopify fashion, apparel, footwear & accessories brands.
From automations to prospecting, we cover:✅ How to integrate PostPilot with Shopify + Klaviyo✅ Segments to prioritize for retention wins✅ Building automated flows like winbacks & abandoned carts✅ Scaling to $20K+ top-of-funnel campaigns
🔔 Subscribe for weekly retention marketing tactics for e-commerce brands.
✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com 
🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02 
Full 4 month Direct Mail Segments Guide:
- Non -Email Subscriber I 1+ Purchase - Checkout started in the last 180 days | No Orders last 180 days | Klaviyo subs- Placed Order Past 400 I Non Openers - Past 60 Days | No Orders last 90 days - WHALE: Customers I 5+ Orders I LTV Greater Than $500 I Last Order in the last 270 days | No orders last 90 days- Checkout started in the last 90 days | No Orders last 90 days | Klaviyo subs- Purchased Past 450 days I Non Email Subscribers | No Order last 90 days- Whale Customers I 5 Orders I LTV Greater Than $500 I Last Order in the last 270 days- Brand Team: You want a list with all the brand team so they can receive the creative in the mail as well- Purchased Past 365 I Non Email Subscriber- WHALE Customers I 3+ Orders I LTV Greater Than $300 I Last Order Greater than 30 days- Purchased zero last 60 | Received 5+ emails last 60days | Opened zero emails last 60days- Placed Order in the last 270 days | No order in the last 60 days- Placed Order in the last 180 days | No order in the last 45 days- Placed Order in the last 180 days | No order in the last 60 days
Case Studies we covered that you can check out HERE:
https://www.youtube.com/watch?v=LKqP9SOhc-I&list=PLXlsQ3qH3hD_UBExUFRCTch36CDwnLoxD 
https://www.youtube.com/watch?v=jwAGNdaghok&list=PLXlsQ3qH3hD_UBExUFRCTch36CDwnLoxD&index=2 
https://www.youtube.com/watch?v=Qpkik3gQrtQ&list=PLXlsQ3qH3hD_UBExUFRCTch36CDwnLoxD&index=3 
https://www.youtube.com/watch?v=lUwlsnKaggw&list=PLXlsQ3qH3hD_UBExUFRCTch36CDwnLoxD&index=4 
https://www.youtube.com/watch?v=T6f7XQubiKk&list=PLXlsQ3qH3hD_UBExUFRCTch36CDwnLoxD&index=5 
https://www.youtube.com/watch?v=-YiR5Z8ecnk&list=PLXlsQ3qH3hD_UBExUFRCTch36CDwnLoxD&index=6 
https://www.youtube.com/watch?v=d4bTxrY7b74&list=PLXlsQ3qH3hD_UBExUFRCTch36CDwnLoxD&index=7 
https://www.youtube.com/watch?v=wo8wREVUBvo&list=PLXlsQ3qH3hD_UBExUFRCTch36CDwnLoxD&index=8 

The End of Google Shopping? ChatGPT’s Integration with Shopify

 What if shopping online was as easy as having a conversation? That’s exactly what’s coming with the new ChatGPT x Shopify integration. We’re breaking down what’s hidden in OpenAI’s latest code release — from real-time product data and buy-now buttons to a future of AI-powered personal shopping assistants.
This isn’t speculation. This is the next evolution in search, commerce, and how customers shop online. Watch until the end to learn how this changes everything for e-commerce brands and Shopify merchants.
✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com 
🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02Check out the video on YouTube HERE: https://www.youtube.com/watch?v=rgk3hFD2SYU 

The Future of Online Shopping: ChatGPT’s New Shopping Feature Explained

ChatGPT just launched Shopping Campaigns — and it’s about to change the e-commerce game. No more irrelevant ads, no endless scrolling — just frictionless, AI-powered product discovery that sends shoppers directly to your website.

Building a Brand Around Men's Fashion: Ben Buie - MyNiceTie

From selling ties out of a suitcase to building a 50M+ view YouTube channel, Ben shares the story behind My Nice Tie—his journey from missionary work in Russia to web developer to full-time content creator in men’s fashion. We dive into style tips, business lessons, and what it really takes to build a personal brand from scratch.Subscribe to MyNiceTie: https://www.youtube.com/@MyNiceTie

Stop Guessing: Master A/B Testing in Klaviyo Like a Pro

Unlock the Power of Klaviyo A/B Testing!In this video, we’re breaking down how to run high-impact A/B tests in Klaviyo that actually move the needle. From subject lines and send times to creative, segmentation, and automation flows — learn how to set smart hypotheses, avoid common mistakes, and make data-backed decisions that drive serious results. Whether you're a beginner or scaling 7-8 figure brands, this one’s for you.

This Ski Suit Collab SOLD OUT in Minutes – Here’s Why (YoColorado & Coors Banquet Case Study)

When Colorado’s coolest outdoor brand joined forces with its most iconic beer, magic happened. 
This is the inside story of how Yo Colorado and Coors Banquet launched the most epic ski suit collab of the year — and how Breadloaf helped make it a sellout success. From concept to giveaway to a legendary event at Golden Mill, here’s how we turned a killer idea into a viral moment and a massive e-comm win.
✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com
🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02