Jason Burke’s Wild Ride: Building New Primal from Scratch

In this episode, I sit down with Jason Burke, founder of New Primal, to talk about his unexpected journey from financial services to pioneering the clean meat snack industry. Jason shares how a homemade beef jerky recipe turned into a full-blown business, the "aha" moment that pushed him to go all-in. We also dive into the challenges of scaling, the explosion of competition in the meat snack space, and what it takes to stay ahead in a rapidly growing category. Whether you're an aspiring entrepreneur or just love a good origin story, this one’s packed with insight and inspiration.

Check out New Primal: https://newprimal.com/ 
Connect with Jason: https://www.linkedin.com/in/burkejason/ 

✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com 

🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02