The Brand Building Podcast

Building a Brand Around Men's Fashion: Ben Buie - MyNiceTie

From selling ties out of a suitcase to building a 50M+ view YouTube channel, Ben shares the story behind My Nice Tie—his journey from missionary work in Russia to web developer to full-time content creator in men’s fashion. We dive into style tips, business lessons, and what it really takes to build a personal brand from scratch.Subscribe to MyNiceTie: https://www.youtube.com/@MyNiceTie

Stop Guessing: Master A/B Testing in Klaviyo Like a Pro

Unlock the Power of Klaviyo A/B Testing!In this video, we’re breaking down how to run high-impact A/B tests in Klaviyo that actually move the needle. From subject lines and send times to creative, segmentation, and automation flows — learn how to set smart hypotheses, avoid common mistakes, and make data-backed decisions that drive serious results. Whether you're a beginner or scaling 7-8 figure brands, this one’s for you.

How We Turned a Beer Collab Into an E-Commerce Breakout (YoColorado & Coors Banquet Case Study)

When Colorado’s coolest outdoor brand joined forces with its most iconic beer, magic happened. 
This is the inside story of how Yo Colorado and Coors Banquet launched the most epic ski suit collab of the year — and how Breadloaf helped make it a sellout success. From concept to giveaway to a legendary event at Golden Mill, here’s how we turned a killer idea into a viral moment and a massive e-comm win.
✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com
🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02

Ecom Meltdown 2025: Why Tariffs Are Destroying Online Brands

In 2025, massive tariff hikes on Chinese imports are shaking the e-commerce industry to its core. From skyrocketing costs to halted inventory, brands are scrambling to survive. In this video, we break down what's happening, who’s being hit hardest, and what e-commerce businesses must do to adapt—fast. If your brand manufactures in China, this is your wake-up call.

How Fyre Festival Tricked Me – And What It Taught Me About Marketing

I went to the original Fyre Festival in 2017 — yes, that Fyre Festival. This is my full story: the chaos, the drama, and the wild ride from booking $400 “luxury” tickets to arriving on the island and realizing we were part of the most infamous scam in festival history. I’ll also share what I learned about marketing, how influencer hype fueled the madness, and why I’ll never go to Fyre Festival II (yes, it’s apparently happening). If you’ve ever wondered what it was really like to be there, this is the inside scoop.

This AI Just Wrote My Entire Campaign in 60 Seconds

Say goodbye to hours spent writing emails, texts, and push notifications.In this video, I’m unveiling the Retention Labs AI Agent — a FREE custom GPT that helps eCommerce and CPG brands generate high-performing retention marketing copy in seconds. 
Whether it’s email, SMS, push, or direct mail, this tool is built to save you time and boost your results. Watch as I walk through a real demo, share campaign examples, and show how you can start using it today.
✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com 
🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02 
✅ Retention Labs AI Agent: https://chatgpt.com/g/g-67e057c06c7481919147824f2e6229d5-retention-labs-ai-agent 

The #1 Tool for Ecom Growth in 2025 - Triple Whale Sonar

Still flying blind with your marketing spend? In this video I'll break down how Triple Whale's Sonar is transforming the way e-commerce and CPG brands track, optimize, and scale their marketing.
Learn how to uncover true ROI across channels, improve ad targeting, and supercharge your Klaviyo flows with enriched data. Plus, get a free brand retention audit to level up your strategy in 2025.
✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com
🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02

Building a Fishing Brand That Gives Back - Bad Company Fishing (Website Case Study)

How did Bad Company Fishing Adventures go from an idea to a thriving e-commerce powerhouse in just a few months?  
In this case study, I break down how my team Bread Loaf, one of the top Shopify e-commerce and growth marketing agencies, helped bring Bad Company's vision to life.
Founded by Anthony Hsieh, Bad Company is more than just a fishing brand—it’s a movement. A portion of every sale supports Heroes on the Water, a charity dedicated to honoring veterans through unforgettable fishing experiences. 
✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com 
🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02 

7-Figure Retention Template Will Crush Your Q2 Sales Projections [Tutorial]

Are you still scrambling to plan your marketing campaigns last minute? Say goodbye to the chaos and hello to a rock-solid Q2 retention marketing strategy! In this video, I’m breaking down a bulletproof Google Sheets calendar to help you leverage key dates, optimize email/SMS sends, and drive consistent revenue.
✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com
🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02
Steal My Q2 Retention Planning Template: https://docs.google.com/spreadsheets/d/1oj6OkLmOBSY29oLtyz4aVswchBEVDeToSfrqj6UfMRg/edit?usp=sharing

How I Use ChatGPT to Create High-Quality Product Photos in Seconds

Creating high-quality e-commerce content is expensive—photo shoots, models, props—it all adds up fast. But what if there was a smarter, more affordable way? Enter ChatGPT-4.5’s image generator, a game-changer for e-commerce brands.
In this video, I’ll show you how to use AI to generate stunning product and lifestyle images instantly, cutting costs while staying creative. Whether you're running ads, email campaigns, or social media, this tool will revolutionize your content strategy.
✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com
🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02